COLUMBUS—Columbus Metropolitan Library (CML) is launching for the second year a special marketing campaign: Best. Deal. Ever. Throughout October, CML promotions will emphasize the money that central Ohioans are saving, or could be saving, by using their library cards. Any new customer who registers for a library card in October will automatically be entered for a chance to win one of 10 Amazon.com Gift Cards, each valued at $50.
CML has a dedicated web page, columbuslibrary.org/best-deal-ever, to promote the campaign, and has produced four 30-second videos to highlight the value of a library card:
- Video 1: Books and Media
- Video 2: School Help
- Video 3: eBooks
- Video 4: Streaming
CML gives all media outlets permission to share the videos on-air, on websites and in social media channels.
“Columbus Metropolitan Library has been providing tremendous value to central Ohioans for 150 years,” said CML CEO Patrick Losinski. “As our community continues to reel from the dual impacts of a global health crisis and inflation, we want to bring a renewed focus on the cost-saving potential of your library card.”
Raffle details: New customers only. Winners will be selected at random. All winners will be notified the week of Nov. 6. One entry per person. No purchase necessary. CML employees and their immediate families are not eligible.
